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Alistair Williams
Dashboards That Matter
Data storytelling is the craft of turning raw data into a narrative that people can understand, care about, and act on. It blends analysis, visuals, and human context so insights land with clarity rather than confusion. At its best, data storytelling doesn’t just show numbers — it explains why they matter and what should happen next.
Each dashboard below shows an example of a well constructed dashboard that starts with the business brief and the thought process surrounding their development and interactions with stakeholders. They are all hosted in Tableau Public, are useable, and provide an excellent resource for understanding how and why to visualise data.
The following dashboards are based on the excellent book - Big Book of Dashboards.
Dashboards
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